Hello,
I feel the mass publicity for this excellent idea of Bus Day is still lacking. The awareness of the event is still restricted to a very less percentage of people.
To improve this, I suggest that a mass SMS campaign be run two days before the next few "Bus Days", that is, on 2nd and 3rd of every month.
Since the traffic police is also actively encouraging the Bus Day, the SMS can be sent from the ACP (traffic) to all the Mobile phones in the city. This is the easiest, cheapest, and environment friendly mass publicity we can achieve.
Regards,
Ashok