BIAL has been negatively criticized as "Shopping Mall", "Factory-Shed" or "Warehouse" from many quarters.
The leading airports across the world such as Changi-Singapore, Lantau or Kaitak-Hongkong, Schipol-Amsterdam, Frankfurt, Heathrow-London, Dubai & the newer Swarnabhumi-Bangkok all include some design feature/s that leave a lasting impression on users.