Gold pass for Volvo buses

DH Reports that Volvo users will now be able to avail monthly passes.

For 1900 Rs a month, you get to commute on all Volvos (or so I assume) and also get loyalty points that you can use in Shopper's stop and Forum. There is also a bundled insurance of 3 lakh Rs thrown in if you really care.

In past, we have all seen many impressve ways BMTC has come up with to serve several segments of its market. There were buses only for women, then one for sight-seeing (Kaveri was it?), there was even one exclusively for hospital going folks!

No doubt the think-tank at BMTC are trying hard to figure out the pulse of the public but at least in the above examples, they have not been successful.

I personally believe that this Gold pass thing will be a win-win situation for both BMTC and the commuter. BMTC gets more steady stream of revenues and commuter gets a discount and reduced hassle of buying a ticket. I only hope that its implemented in a good way. !