Found this interesting article on StreetsBLog on Bangalore's Bike (Cycling) club and how they are striving to bring about a change.
Excerpt-
""The most mainstream political group in Bengaluru is the Ride a Cycle Foundation. They're the ones with the plans to curry favor with politicians, work the media, and try to think strategically about which levers to push and which fights to pick. I exchanged notes with two of the group's leaders, Murali and Pradeep, who told me their strategy: focus on the children. ""