'Take the Bus' Campaign in News Media

Depending upon the feedback and commuter response to the pilot programme, the BMTC will extend the programme to all major corridors in the city. Every month, one day will thus be observed as Bus Day, said BMTC Managing Director Syed Zameer Pasha. The pilot project will serve as a test case to understand the needs of the commuting public for service improvement and also to raise awareness on public transport.

Mr. Pasha said the corporation was conducting a survey to invite suggestions from the public to make commuting comfortable through suitable arrangements. “What we envisage with the Bus Day is what we want for the future — more and more people travelling by bus. Therefore we request people to leave a little early and take the bus to work to enjoy a comfortable and quick commute by bus,” Mr. Pasha said.

BMTC Director (Projects) P.K. Garg and Director (Technical) S.K. Paramesh were present.

http://www.hindu.com/2010...

"Now, leave your vehicle at home and board a BMTC bus to work and for commuting to other places on 'Bus Day’ every month.

In an attempt to create awareness on the advantages of using mass transportation, BMTC and the transport department are organising the `Bus Day’ on the 4th day of every month this year."

For more click here

Excellent example of seeding things via this forum, Bus Day is everywhere now, and the ball is firmly in BMTC's court to do different things, build awareness, or get commuter feedback via an event like this.

I will take the Bus to office on Feb 4th, and then report my experience. If 20 of us report our experiences here there and everywhere on regular basis, on just 1-day a month, there would be enough feedback (or pressure!) for BMTC to work on things.

Courtesy - Times of India

http://lite.epaper.timesofindia.com/mobile.aspx?article=yes&pageid=4&edlabel=TOIBG&mydateHid=02-02-2010&pubname=&edname=&articleid=Ar00402&format=&publabel=TOI

"Techies are all set to make BMTCs first Bus Day on February 4 a success, going by the enthusiastic response to the awareness campaigns.
Come leave your cars and bikes, let us travel together by bus is the message being disseminated via email, SMS and chat. The experiment is slated for ITPB and Electronic City routes. Later, this will be extended to other areas.
Bus Day aims at limiting density of vehicles on the road, popularizing public transport and bringing down pollution. Around 70,000 people commute to Electronic City, Marathalli, Sarjapur, ITPB and Varthur.
We have written to several IT companies and got a good response . Techies and some welfare organizations are also voluntarily spreading the message ........"

It also quotes the praja survey. 

"WHY TECHIES WONT TAKE A BMTC BUS

21% Buses crowded and uncomfortable

16% Schedules and service unreliable

16% No direct routes

16% Commuting time higher compared to car

3% High prices

(Source: praja.in survey) "