Spotted this interesting thing today. KRDCL is looking to hire a Creative Agency as consultant for spreading road safety awareness and improving road user behaviour in Bangalore. How much money is budgeted for this is not clear. Since KRDCL is putting this out, and not Traffic Police or BBMP, I am guessing this is part of the BTRAC-2010 (KRDCL is the nodal agency for it).
Here is the goal as listed in the document (click here to read) from KRDCL: