@ Naveen (response to this comment)
Yi did not fail - it was dumped. A more charitable reason is that similar to the matter of their updating of the web-site, the people concerned were lax about going through the tendering process. But, the more plausible reason is that the service provider (for whom I was front-ending the discussions with BMTC) did not approach the "concerned people" in the "right way". And, these concerned people were very effective in side-lining it even with its having the MD's backing, possibly because the MD himself was part of some other racket involving the minister.
And, these concerned people were not comfortable dealing with me, knowing me to be a loud-mouth. When I realised this, I had a frank talk with the MD of the service provider company ( a IIT, Kanpur; 7 years in Infosys background person) to allow me to back out, and to find a wheeler-dealer to handle the BMTC business. He did that, and there was immediate response from the concerned people. But, in the meanwhile, a few other things fell out of place for both the wheeler-dealer and BMTC, and Yi was just dumped unceremoniously.
The calls were certainly not free. And, that was never the problem.
For the six-month trial period, BMTC placed an order on us for a total of Rs 85K, plus taxes, to keep within the Rs 1 lakh per annum limit for non-tendered orders. Even though this did not meet even a fraction of the direct costs involved, we took it up in the expectation of more sustainable levels of compensation under the regular business, once BMTC saw the improvements in ridership. Apart from this were the many other spin-offs that were possible. But, even though there was a measurable improvement in ridership, the "other considerations" were more important for the concerned people, and that was it.
The merry loot goes on even today, possibly on an even bigger scale. What else do you think the grand TTMC contracts are all about? To serve the commuter? Forget it! Of course, the recession may have come as dampener, though.
I have dealt with enough government agencies to see through all these games. Whereas when Socialism ruled the country, we had to learn to live with it all, I can't understand the need to tolerate such nonsense today. There's no option - it has to be an all out war!